Multilogin has repositioned itself as a cloud-phone platform and launched a permanent free plan, with paid annual plans starting at $7.08 a month.
The product bundles real Android cloud phones, browser profiles and built-in proxies into a single dashboard and desktop app for Mac, Windows and Linux.
Each cloud phone is presented as a separate device, letting teams give every account its own mobile environment and keep apps, sessions and login history isolated, one per account.
The company says the setup makes mobile-first platforms such as Instagram and TikTok behave as if posts come from real phones. It also advertises profile sharing and API hooks, so both people and AI agents can handle routine tasks.
The shift comes amid wider scrutiny of feed algorithms and personalisation controls, as governments weigh moves to let users opt out of algorithmic recommendations.
Multilogin frames the free tier as a low-friction testbed. The plan requires no credit card and includes mobile and proxy allowances, with paid upgrades available for larger teams.