Alexandr Wang, Meta's chief AI officer, has turned his "tweet cannon" on, posting more than 300 times on X since the launch of Muse, the company's personal AI agent.
Muse, which can book flights, shop and send emails on its own, has climbed to the top of the App Store charts and drawn positive reviews.
Meta spent more than $14 billion on the deal that brought Wang into the company, a so-called acqui-hire, in which a business is bought largely for its people.
Wang insists the posting is all his own work.
"bruh this is all me out here rawdogging these tweets. i don't let the corposlops near my tweet cannon," he wrote.
His feed mixes memes, mascot photos and direct jabs at rivals.
Business Insider describes the approach as an anti-PR, culture-first push designed to make Muse feel viral rather than corporate.
Wang has also amplified user testimonials and promoted partnerships with Shopify, PayPal, Expedia and Instacart, which Meta frames as extending Muse into shopping and travel.
A plush Muse mascot turns up across his posts, helping the product travel as a meme through tech circles.
Notably, Wang has been far quieter on Threads, Meta's own rival to X.
Business Insider suggests the contrast shows where Meta thinks the launch conversation is happening.
