Google has opened preorders for its first AI glasses built around Gemini, its artificial intelligence assistant, with frames starting at $395.
The glasses were developed with Samsung and will be sold in nine styles from two eyewear brands, Warby Parker and Gentle Monster.
They go on sale on 10 December in the United States and South Korea and work with both iPhones and Android phones.
Warby Parker's three styles start at $395, while Gentle Monster's six start at $449.
What they do
The frame weighs 41 grams and carries a 12-megapixel camera, open-ear speakers and up to nine hours of battery life.
There is no display in the lenses.
Wearers can say "Hey Gemini" to ask about what they are looking at, get spoken directions from Google Maps, play music or translate speech across more than 70 languages.
Two accessibility features, Guided Vision and Aira support, will only work with Android phones at launch.
The privacy pitch
Google is leaning on privacy to sell the device.
It says bystanders' faces are redacted before Gemini processes images from the camera.
The company says those images are also excluded from Gemini History, model training and ad targeting.
Owners can stop apps from using the camera or microphone.
A light switches on while the glasses are recording, and recording stops if the light is covered.
Google Play, the company's app store, bars apps from using the glasses for social livestreaming or live facial recognition.
Meta's lead
Google is up against a dominant rival.
Omdia, the research firm, estimates that Meta, the owner of Facebook and Instagram, accounted for 81.3% of global AI glasses shipments in the first half of 2026.
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That came to around 3.4 million units.
On 23 September, Meta introduced the Ray-Ban Meta Audio, a model with no camera.
TechCrunch linked the move to criticism of the glasses being used to record people without their consent, but Meta said it reflected demand for audio and a lighter design.
Google is going the other way: it is keeping the camera and betting that buyers and bystanders will trust its safeguards.
It has not said whether the recording light comes on when Gemini analyses what the camera sees, or whether face redaction applies to saved photos and other apps.
