Adobe and Google have expanded their partnership, connecting Acrobat to Gmail and Google Workspace and bringing Google's Gemini artificial intelligence (AI) models into Adobe's software.
The deal is a straight swap of reach for capability.
Adobe, the maker of Photoshop, Illustrator, Premiere, Acrobat and Adobe Express, says its products reach more than 1 billion monthly active users.
Google, for its part, gets one of the most widely used document and design toolkits wired into its own products.
What Google users get
PDFs stored in Google Drive and Gmail can now be opened and edited through a new "Edit with Acrobat" option.
Acrobat and other Adobe tools are being added as connectors for Gemini and Gemini Enterprise, Google's business AI platform, so the chatbot can call on them directly.
Adobe integration is also planned for AI Mode in Google Search, linking search-driven ideation with design and editing.
In practice, that means a user could research an idea in Search and move it straight into an Adobe tool to build on.
What Adobe gets
Gemini models will power new Acrobat features, including chatting with a PDF, pulling information out of documents and creating presentations, résumés and reports.
Google's image and video generation models are also planned for Firefly, Photoshop, Premiere and Adobe Express.
That is a notable step for Adobe, which has spent years promoting Firefly, its in-house generative AI system, as its answer to rival image generators.
Adobe and Google DeepMind, Google's AI research lab, are also working on a Photoshop image model for near-real-time edits.
The companies describe that project as an exploration rather than a finished product.
The enterprise play
The bigger commercial prize may sit with large companies.
Gemini Enterprise, used by nearly 90% of Fortune 100 companies, will be able to call on Adobe's CX Enterprise Coworker, an AI assistant for marketing and customer experience work.
Staff will be able to produce graphics, PDFs and marketing campaigns without leaving Google's platform or switching between applications.
Read more about Adobe
