Reddit has begun testing Reddit Reviews, a feature that distils user discussions into AI-generated product summaries.
According to the company's announcement, each review page opens with a "what people are saying" summary, a chart of positive, mixed and negative sentiment, and a list of recurring themes.
Readers can browse every underlying comment, filter by topic, open the original thread or ask a follow-up question; where no review exists yet, Reddit's AI search fills the gap.
Reddit will not take a cut of purchases made through buy-it-now links on the pages, and businesses cannot pay for placement, a company spokesperson told the outlet.
"Reddit Reviews uses a mix of generative AI and other in-house technology to identify themes and summarize what people are saying in Reddit conversations," the spokesperson said, adding that the underlying models may change over time.
The first batch of reviews covers electronics, health and beauty, home and garden, and fashion and apparel, rolling out over the coming weeks to US users on iOS, Android and the web, with international expansion planned through 2027.
Reddit had reportedly been testing the concept with US users since February, initially in electronics, video games and health and beauty.
The launch lands as Reddit moves to curb logged-out access: chief executive Steve Huffman said last month the company would test login requirements outside the US "in the coming months," and Reddit is retiring its RSS feeds on 13 November, citing AI scraping.
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