The Path, an AI therapy and coaching app co-founded by Anson Whitmer and Tyler Sheaffer with Tony Robbins as a co-founder, raised $14.3 million in a seed round led by Prime Movers Lab.
The product pairs interactive audio and a choice of 11 virtual AI therapists with coaching techniques drawn from Robbins’ methods, a structure the founders say is intended to surface assumptions and guide users toward resolution rather than simply maximize engagement.
“It’s meant to challenge you; it’s not just meant to agree with you,” Whitmer said.
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Prime Movers Lab led the round and Robbins, who is a partner at the firm, moved from investor to co-founder after the initial investment, with participation from Apolo Anton Ohno, Deontay Wilder and Designer Fund.
The Path says its model is post‑trained from open‑source LLMs rather than wrapped consumer engines, scored 95 on the Vera‑MH mental health safety benchmark versus a top score of 65 for consumer bots, is free while it gains users, and is planning a $40 per month subscription.
