Formula E said it has signed a multi-year agreement that names Google Cloud both Principal Partner and Principal Artificial Intelligence Partner for the ABB FIA Formula E World Championship.
The company said in a statement the deal builds on an official partnership first formalised in January 2025 and expands the use of Google Cloud technologies across the Championship’s operations.
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The company said Formula E will integrate Gemini models across its ecosystem and adopt additional Google Cloud tools, and that a Strategy Agent has already been added to live broadcasts to provide tailored insights, predictions and explanations to millions of viewers.
Jeff Dodds, CEO of Formula E, said: “Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the Championship and for our global broadcast audience. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide.”
The Recap
- Formula E elevated Google Cloud to principal partnership roles.
- Integration includes Gemini models and Strategy Agent in broadcasts.
- Agreement builds on official partnership formalised in January 2025.
