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Netflix falls 5% after hours on weak guidance and ad revenue miss

The stock was already down 44% over the past year before Tuesday's report

by Ian Lyall
The image features the Netflix logo prominently displayed against a backdrop of vibrant colored vertical stripes. The logo is set on a reflective surface, enhancing its visual impact. — Credit: Photo by Dima Solomin / Unsplash cPhoto by Dima Solomin / Unsplash
Photo by Dima Solomin / Unsplash

Netflix beat third-quarter estimates on both revenue and earnings, but investors sold the stock anyway. The reason is the outlook.

The company guided for fourth-quarter earnings of $0.67 per share, well below Wall Street's $0.73 estimate. Revenue guidance of $13.44 billion also fell short of the $13.51 billion analysts had pencilled in.

The ad business added to the disappointment. Netflix cut its full-year advertising revenue forecast from $3 billion to $2.7 billion, blaming a slower-than-expected rollout of its ad products.

The results land at an awkward moment. Netflix unveiled a major content leadership shake-up last week, with chief Bela Bajaria and film head Dan Lin both departing. Around 1,000 jobs were cut at the same time.

The stock was already down 44% over the past year before Tuesday's report, weighed down by slowing viewership growth and intensifying competition from YouTube and free streaming rivals.

The image presents a financial analysis report focusing on Netflix's performance in the third quarter, highlighting its earnings per share, revenue forecasts, and advertising revenue revisions. It includes statistical data and key performance indicators related to the company.

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by Ian Lyall