Amazon's senior vice president for devices, Panos Panay said AI is moving beyond screens and apps into an interconnected set of consumer devices, vehicles and satellite-connected services.
He framed the change as a move away from single gadgets toward an ambient system that follows people across the home, on the go and eventually into the car, he told CNBC's Arjun Kharpal.
Panay pointed to Alexa Plus as an example of that shift, describing it as a contextual assistant that remembers preferences, understands routines and acts proactively rather than waiting for precise voice commands.
He said Amazon's hardware strategy now spans Echo devices, wearables, smart glasses, robotaxis at Zoox and satellite connectivity, and that work on custom silicon and cloud infrastructure will be important as AI workloads move between cloud and edge.
Panay presented the integration of chips, cloud, connectivity and consumer hardware as the company’s path for delivering more persistent, context-aware AI across environments.