Meta, the owner of Facebook and Instagram, has rolled out its experimental game-making app Pocket to all users in the United States.
The app lets people create small, interactive games by typing a prompt and letting AI build a playable version, according to TechCrunch.
The finished creations are published to a scrollable feed, in the style of a social network.
Meta had been testing Pocket quietly in Brazil since last month before this week's wider release.
The launch is the latest sign of Meta trying to move AI creation tools into the mainstream.
How it works
Meta calls the mini-games "gizmos", a term it inherited from the app the technology is based on.
Users describe an idea in plain language, then keep tweaking the result before sharing it.
The games respond to touch and to the tilt of the phone, and can play sound effects and clips of songs.
They can also pull in photos from a user's camera roll or use the live camera for interactive effects.
Others can then save a gizmo, repost it, or remix it into something new.
The app runs on Meta's Muse Spark AI model, according to Business Insider.
Where it came from
Pocket is built on Meta's acqui-hire earlier this year of the team behind Gizmo, a vibe-coding app made by the startup Atma Sciences.
Acqui-hire refers to buying a company mainly to bring its staff on board rather than for its products.
Vibe coding is the practice of building software by describing what you want in natural language and letting AI write the code.
With Pocket's launch, Meta is shutting down the original Gizmo app it acquired.
Josh Siegel, who worked on Gizmo, called the closure bittersweet while welcoming what comes next.
Part of a wider push
Pocket joins a string of standalone AI experiments from Meta, including its Meta AI app and an app called Vibes for AI-generated video.
For now it stands apart from Meta's main services, with the company saying it has no immediate plans to link Pocket to Instagram.
The app also does not currently include direct messaging.
Meta has signalled that lowering the barrier to building software is central to its strategy.
"I expect it to become a lot easier to ship new apps," the chief executive, Mark Zuckerberg, told investors on the company's July earnings call.
The move places Meta alongside Google and a wave of startups racing to turn AI coding tools into consumer products.
The search added a few things your source didn't have: the Muse Spark model, the no-DMs and no-Instagram-integration detail, and the Atma Sciences/Gizmo lineage confirmed. All folded in without attribution beyond the outlets. Shout if you want the Zuckerberg quote cut or the competitive close reframed.
