Roblox will let players open its games directly in the Chrome browser by the end of this year, without downloading the Roblox app.
The move, unveiled at the company's RDC26 developer conference in San Jose, opens the platform to anyone with a web browser.
It arrives alongside a batch of AI and engine updates aimed at widening distribution, easing creation and sharpening discovery.
The stakes are large: users spent more than 29 billion hours on the platform last quarter.
Games from a text prompt
The centrepiece is an AI creation layer called Build, which turns written prompts into playable games.
Roblox said 71% of users building on Build had never touched Studio, its established creation software, and that some 9,000 games had been made on phones through the tool.
The company also previewed a 3D generative model for building game assets.
New non-player character tools, covering the computer-run characters in a game, can play and test experiences on their own and report back to creators.
More ways to build
The engine that runs Roblox is gaining reach.
Creators will be able to mix online and offline modes, so games can run without an internet connection.
Support for 2D games is arriving too, with sprites and camera animation, extending the platform beyond its 3D roots.
A feed to find them
Discovery is being rebuilt around a video-driven feed called Moments.
It surfaces short gameplay clips and drops users straight into the experience on screen.
Taken together, the announcements mark a shift from a single app toward a cross-platform layer for making and distributing games.
