Roblox took meaningful steps towards reviving growth at its annual developer conference, though the payoff remains some way off, according to Wedbush, which lifted its price target on the shares while keeping a neutral rating.
The US broker raised its target to $48 from $40, based on about 23 times enterprise value to earnings before interest, tax, depreciation and amortisation applied to its 2028 forecast. The stock trades at $45.50.
Analyst Alicia Reese said the gaming platform used the event to build on what she called a re-expansion opportunity, even as visibility stayed low and investment spending accelerated.
She flagged Roblox's abrupt but crucial move to layer in significant child safety features, which she said should help it avoid crippling regulatory scrutiny across many of its markets.
Winning over developers
The broker framed the company's challenge in three parts. The first is holding on to existing developers and attracting new ones, particularly in the over-18s bracket, addressed through a broader creation toolset called Build and easier payment options.
Build lets developers, and even non-developers, generate playable games from text prompts, with the freedom to switch between mobile prompting and the full Roblox Studio at any point. Reese described it as a deliberate alternative to bolting AI coding assistants onto the platform.
Discovery and the monetisation question
The second task is improving how players discover games and stay engaged. Here Roblox unveiled Roblox Everywhere, which opens its catalogue to browser play and standalone app store titles, and Roblox Offline, which lets sessions continue without a connection and syncs progress on reconnect.
The third and least resolved challenge is turning that engagement into money.
Reese said she needed more evidence on monetisation, and on when these initiatives would show up in bookings, before growing more positive. For now, the broker stays on the sidelines.
