Netflix used generative AI in roughly 300 of the 1,000 titles it released this year.
That scale points to wide use across post-production and day-to-day workflow, rather than a handful of trials.
The figure shows how far Hollywood has moved from experimental demos to studio strategy, according to Bloomberg.
The shift was the focus of Bloomberg's Screentime event in Los Angeles, where producer Kathleen Kennedy and other industry figures discussed AI's growing role in production.
Studios spend up
Netflix bought InterPositive, a start-up making AI tools for production, in March.
Amazon MGM and Lionsgate have both appointed dedicated AI chiefs to drive their strategies.
Lionsgate took a stake in Runway, the US AI video company, in June to develop creative projects together.
The same month, A24 struck a research partnership with Google DeepMind alongside a reported $75 million investment.
Google has also built a foothold in entertainment through 100 Zeros, its initiative with Range Media Partners.
The fight over consent
The push follows three years of labour disputes over AI.
The actors' union SAG-AFTRA staged a 118-day strike in 2023.
A strike by video game performers ended in July 2025 with new rules on consent and pay for digital replicas, the AI copies of a performer's face or voice.
AI protections are now a standard part of industry bargaining.
Those contracts are coming up for renewal, setting up fresh pressure over pay and consent just as studios deepen their AI partnerships.
Cheaper rivals from China
The competition is no longer just between studios and US start-ups such as Runway and Luma.
Chinese platforms, including ByteDance's Seedance, Kuaishou's Kling and Alibaba's HappyHorse, are closing the gap on realistic, cinema-quality video.
They are also undercutting their US rivals on cost.
