DataCurve, a San Francisco-based fan identity and intelligence technology company, has appointed Jai Malkani to its board as it expands artificial intelligence capabilities to include media and entertainment.
Malkani was most recently Uber's Global Head of AI and Product for Customer Obsession, where he led AI strategy across Rides, Eats, Grocery and Autonomous.
He helped expand AI-driven automation at Uber from nearly zero to more than 70% of relevant workflows, supporting a marketplace the company says processes over one billion monthly trips and serves more than 200 million monthly active users.
A 2025 profile puts the platforms under his broader leadership at over 10 billion trips and orders, 100 million monthly active users and operations spanning more than 10,000 cities.
Before Uber, he held senior product roles at VMware's Multi-Cloud Management business, with earlier career stops at Symantec, Apple and Cisco. He holds an MBA from MIT Sloan.
The appointment lands as DataCurve scales AURA, a platform built on Google Cloud and integrated with Databricks that unifies fan data across ticketing, streaming, merchandise and sponsorships into a single identity for rights holders.
"We have built the intelligence foundation," said Aman Johar, DataCurve's co-founder and chief executive. "The next opportunity is to make it more predictive, actionable, and autonomous."
The company joined Perplexity's startup programme in May 2025 and has recently expanded integrations with Databricks Marketplace, Adobe for Startups, Fanatics and QYUBIC.
Malkani called sports and entertainment data "locked up with intermediaries" and said DataCurve has an opportunity to build persistent identity infrastructure connecting those interactions for rights holders.
