Walkers has introduced a new crisps flavour, ‘Smokin' BBQ Sauce’, after a period of ‘strong demand’ from fans.
The PepsiCo-owned British snacks company announced that the flavour has been in development, because of the popularity of BBQ flavors, and it is now available across various packets - single packs, grab bags, and multipacks.
Smokin' BBQ Sauce crisps, according to Walkers, offers ‘a smoky, barbecue-inspired taste’.
It comes amid a new strategy, as the snacks firm seeks to boost sales in the savoury category.
Stephanie Herbert, Walkers' senior marketing manager, said the new flavour is a response to customer requests for BBQ option over several years. The Smokin BBQ launch follows
