Pinterest launched Ask Pinterest, an experimental web application that offers a conversational, chatbot-style interface for product discovery and is available in access on mobile and desktop.
The visual discovery platform said Ask Pinterest uses its Taste Graph and signed-in users' saved Pins and Boards to answer multi-step planning queries and deliver personalized recommendations, and it announced companion AI ad features including an Ads Manager assistant in beta in the U.S., a global Performance+ creative model, and the Pinterest Model Context Protocol (MCP) for advertisers.
"The future of discovery won't be driven by keywords alone," Pinterest Chief Business Officer Lee Brown said.
Pinterest framed the standalone app as a way to test conversational shopping without disrupting the main app, noting it trains models on its own data rather than licensing external recommendations, and said MCP will let advertisers manage and monitor campaigns with third-party agentic tools in a standardized way.
Pinterest said learnings from Ask Pinterest will be used to build more AI-powered experiences into its flagship app as it evaluates a broader rollout.
