AMD has notified graphics card board partners that the price of GDDR6 memory it supplies alongside its GPUs increased effective October 1, according to reports from Board Channels, Wccftech, TechPowerUp and other outlets.
Nvidia, by contrast, has sent its partners no comparable notice covering GDDR7, the memory standard behind its GeForce RTX 50-series cards, as of 10-11 October.
Neither company has confirmed the change publicly, and no outlet has published a percentage or dollar figure for the AMD increase.
Mechanism matters
AMD is not raising Radeon sticker prices directly, but the cost of GDDR6 it bundles with GPUs sold to partners such as Asus, Sapphire, PowerColor and XFX, who then decide individually how much to pass on at retail.
This means impact on the consumer could take weeks to surface and vary by brand.
The reason for this is board partners assemble the GPU and memory package with their own printed circuit board, power-delivery components and cooling, so a supply-cost change is one step in a longer chain rather than an automatic retail increase.
AMD's RX 9000 series, built on RDNA 4 architecture, is expected to feel the increase most, since older Radeon lines are largely discontinued or produced in low volumes; rising PCB and surface-mounted component costs are also pushing up production expenses, though memory remains the main factor.
Baked in
Nvidia's restraint may reflect pricing already baked in. For example, GDDR7 carries a higher baseline cost than GDDR6, and TrendForce reported in July that 3GB GDDR7 modules cost roughly three times as much as 2GB modules, a gap significant enough to put Nvidia's planned RTX 50 Super refresh in doubt.
Industry speculation, unconfirmed by Nvidia, suggests the company could avoid a further GDDR7 increase for the rest of 2026.
